Having great, trustworthy email automation within your reaches is important to developing an effective online business. But with so much choice in the market, which email service should you choose? Constant Contact Versus GetResponse
Here in my GetResponse evaluation I’ll take you through my experience with this email marketing tool, the advantages and disadvantages of using it, and at the end offer you my truthful viewpoint.
If you’re looking for a strong email service with loads of features, excellent reporting and assistance then keep reading.
What Is GetResponse?
GetResponse.com was founded in 1998 by Simon Grabowski, and quickly became one of the world’s leading email marketing platforms.
GetResponse is focused on small-medium sized company, business owners, and both novice and professional online marketers. The platform uses a large variety of email marketing functions, including some functions that no other email provider deals.
GetResponse is called among the best options for email marketing and boasts its own suite of software application platform and tools that permit users to customize web pages for email delivery. The item might be utilized to send e-mails, construct lists of visitors, send automatic campaign messages or produce a database that can then be utilized to send out mass mailings.
GetResponse Cons and pros
Prior to I get much even more into my article, and to save you time if you wear’t have enough of it to read the entire thing, then here is an overview of the GetResponse cons and pros you need to understand about.
Pros Of Using GetResponse
- GetResponse integrates well with many other applications, consisting of content management systems and Google Analytics. In the very same light, it makes it simple to import email addresses from third-party applications such as Magento, Zendesk, and Salesforce.
- It has a 30-day free trial for an email list of up to 250 subscribers– you wear’t have to supply credit card information.
- Easy and instinctive to use, particularly when handling list management
- Its Basic plan is more affordable than its competitors. Additionally, you receive a generous discount when you pay upfront for a 1 or 2 years subscription.
- Unlike lots of other tools, GetResponse includes a spam testing and style function, which is helpful to small companies seeking to control all aspects of their marketing
- Its landing page and conversion funnel features enable companies to develop conversion sales personalized funnels, which is helpful for small businesses and e-commerce platforms
Cons Of Utilizing GetResponse
- Underwhelming analytics
- You don’t get a refund when you cancel your yearly plan
What’s Distinct About GetResponse?
The email marketing segment is not only competitive however also well developed. Various email marketing applications have actually remained in existence for several years, with each cornering its share of the marketplace. That being said, some applications are experiencing faster development than others, as is the case GetResponse.
GetResponse depends on distinct features to draw in new clients while keeping its existing customers. For example, it has an unique landing page creator that is reliable and simple to use. The landing page design feature facilitates A/B testing, conserving GetResponse users time and money in email marketing. A land page style feature is not generally integrated into an email marketing tool.
Another popular feature among GetResponse users is its webinar feature. It permits companies to engage their subscribers through live Webinars. This is a fantastic function that you will not encounter in their competitors.
It also has advanced marketing features created to automate all lot of the processes.
Features & Their Benefits Constant Contact Versus GetResponse
As I have currently pointed out, GetResponse boasts an entire host of features that can cover the majority of marketing requires for many small businesses.
It goes without stating that GetResponse is a lot more than just an email autoresponder service, as you will soon see from the list of functions below.
GetResponse users will benefit from the updated Autoresponders 2.0. GetResponse is renowned for having some of the most detailed autoresponder features of any newsletter application. As such, it is one of GetResponse’s main selling features.
Using this function, you can send action-based e-mails or time-based e-mails. This enables online marketers to develop entire cycles of drip-style messages designed around time or actions taken by the subscribers.
An example of time-based messages is a newsletter with your most popular posts sent immediately after a subscriber opts into your list. Another example is an email sent one week after registering to the email list with discounts on your items.
Action-based messages, on the other hand, are messages triggered by the actions of the subscriber. Fine examples of action-based autoresponder messages are emails triggered by clicks around the site, birthdays, finished goals, previous emails, and many other actions.
This type of email marketing is not advanced enough to satisfy complicated email marketing requirements. GetResponse provides Marketing Automation, a feature available on all plans Plus and higher.
With marketing autoresponder, marketers can create a journey for users all through the sales funnel. Most importantly, GetResponse has created this feature to be easy to establish and personalize. The drag and drop nature of Marketing autoresponder makes it easy and straightforward to personalize the autoresponder to your particular requirements and liking.
Determining any marketing and tracking campaign is crucial for each company. GetResponse has an email analytics include that marketers can use to track their email campaigns’ success and failures. GetResponse provides you with a tracking code that you can embed in your site to track conversion.
The Email Analytics page shows the report on your success. On the report page, you can peek into your campaign’s performance, including email opening rates, clicked links, un-subscription rates, download rates, complaints, email roi (ROI), and even click-through rates and bounce rates.
In addition, GetResponse enables users to incorporate Google Analytics into their app to increase the data and metrics points you track. For instance, you can track your marketing campaign on desktop versus mobile devices when you incorporate Google Analytics.
The analytics and reporting feature on GetResponse is developed to help email marketers comprehend their newsletters’ performance and, after that, optimize their projects for enhanced ROI.
Landing Page Creator
While the Landing Page Creator comes at an additional expense, it is an outstanding choice to have. The large majority of email marketing applications on the market force users to pay exorbitant prices to obtain third-party applications for land page productions. You can utilize this feature to develop both. In addition, it is flexible in how you select to host the landing page. You can host the pages you make on an independent server of your option, or you can utilize GetResponse free hosting.
The Landing Page Creator is intuitive, with a drag-and-drop creation procedure. One can explain its user interface as a little bit clunky. Furthermore, you require to create landing pages for both desktop and mobile devices, a procedure that can be tedious.
Related Article: getresponse tutorial for beginners
For numerous organizations, webinars are lead-generation platforms, similar to an email list. Others, webinars are revenue generation tools. It makes sense to have your subscription list and your webinar platform connected and under the same system in both cases. GetResponse makes setting up webinars and promoting them to your contact list simple. You do not have to import any email list as your list exists within your system.
And just like industry-leading webinar tools, the GetResponse webinar feature comes with a whole host of functions that make the live session efficient for you and your audience. You can engage with your audience without constraints. From taking questions from the audience to taping the live webinar, there isn \’ t much you can’t do on the GetResponse webinar.
Conversion funnels is one of the latest functions GetResponse has presented to their platform. It is in line with GetResponse’s trend of producing a self-sufficient eco-system for organizations to run every element of their online marketing.
Conversion Funnel is especially valuable for solopreneurs and small companies that wish to squeeze the highest ROI from their marketing budget plan while using a straightforward and simple platform.
From developing a product catalog, making a landing page, producing and running Facebook ad campaigns, onboarding subscribers to your email list, taking payments, to driving users to a sales page, Conversion Funnel has a lot to use.
Segmentation is another feature discovered on GetResponse that barely any other email marketing software application has. This function allows GetResponse users to divide their contact list into different sections and send out or leave out groups while sending e-mails.
From your contact list, you can section the emails to group 1, 2, 3, 4, and 5. Additionally, users with several email lists might send out e-mails to various email lists as you need.
Tags & Custom Fields
Custom tags and fields are designed to assist users gather and keep additional information beyond the email address. For example, you can attach contact number, preferences, or even important dates such as birth dates to email addresses utilizing custom fields and tags. This feature enables users to gather appropriate data and store it in basic, uncomplicated methods that is likewise searchable.
Select from one of 4 responsive templates to begin developing your email marketing campaign. Be sure to evaluate out the drag-and-drop email editor for a visual preview before sending out.
By design, GetResponse is easy to incorporate with a variety of applications and tools. You can integrate about 160 different apps, tools, and platforms with GetResponse. As such, you can connect GetResponse to CMS such as WordPress and Shopify. On the other hand, you can incorporate popular tools from Google, consisting of Google Analytics, quickly. Run efficient PPC projects by connecting your GetResponse generated landing pages to Google AdWords.
You can also integrate third-party apps and tools with GetResponse utilizing Application Programming Interfaces (APIs).
Something you need to keep on top of your mind with regards to rates is that you stand to receive considerable discounts when you pay in advance for a 1 or 2-year subscription. For instance, you stand to receive a 15% discount rate when you pay for 12 months in advance and 30% when you pay for 24 months upfront for any of the plans.
This is the entry-level plan from GetResponse with a list size limitation of 1000 contacts. It is readily available for $15 each month, although you can get the prepare for $12.30 per month or 10.50 each month when you spend for 12 months or 18 months, respectively. You get:
- Email marketing, e-commerce tools, landing surveys, types and pages, tracking and reporting, and templates
- Unrestricted lead funnel and one sales funnel
- Minimal automation
- Basic client care service
- 150 integrations with third-party apps and tools
This is a mid-level email marketing solution with a list size limit of 1000 contact. It will cost you $49 each month (or $40.18/ month when you pay 12 months or $34.30/ month when you pay 18 months in advance). It has everything the basic plan has and:
- All automation functions
- 5 custom workflows
- Endless live webinars with up t 100 guests, limitless registrants, and 3 hours taping
- Endless lead funnels and 5 sales funnels & webinar funnels, and
- Approximately account 3 users
The professional plan is ideal for companies seeking to take their email marketing to the next level. It costs $99 each month, but it is marked down to $81.18/ month when you pay 12 months in advance and $69.30/ month when you pay 18 months upfront. With an email list limit of 1000 e-mails, you also get:
- All automation functions
- Endless workflows
- It has unlimited live webinars, with up to 300 guests unrestricted registration, and 6 hours of taping storage
- Unlimited lead, sales, and webinar funnels
- As much as 5 users, and
- Access to on-demand webinars and web push notifications
Limit Plan draws in custom pricing. It is created for services or people who want to run their organization using premium features in a bespoke way. You will need to call and negotiate with GetResponse for this plan.
Total my ideas on GetResponse are extremely positive. While it’s not a perfect system, it certainly is one of the much better email marketing platforms on the market.
I especially like that GetResponse has gone above and beyond above and beyond the majority of its competitors by offering extra features such as the landing page and automation funnel feature, and the webinar function. These make great additions to a currently great email solution. Constant Contact Versus GetResponse